
“We don’t belong to just one dream,
as we don’t belong to just one country”
SO Sanchez & Co.
- Certified Neuroscience Coach
- 23 years of expertise in International Design.
- Fashion Design Degree & Master at Istituto Marangoni, Milan Italy.
- My methodology works from the inside out aligning leadership identity, mindset, behavior, and communication with how you are perceived. The result is a presence that intentionally reflects the authority, credibility, and leadership already within you.
CHAMBA Services
Tech Mobile App.
Mobile platform that connects workers & clients for domestic services to give a solution in a safe, and fast digital way.
Trial market, Mexico City.
SOEuro Mex Business Club
SOEuro Mex Business Club is a business club founded to cultivate meaningful connections, and facilitate high impact business opportunities between Mexico and Europe, bringing together leaders, entrepreneurs, and executives who share a commitment to international growth and strategic collaborations, to access new markets and expand their global reach.
About me
For more than a decade, I owned and co-led companies in the industrial and construction sectors, including serving as Vice President of an organization with 500+ employees.
My transition from high-end fashion design into business leadership placed me in industries where I had to learn to lead, negotiate, make high-stakes decisions, manage teams, and build credibility in predominantly male environments.
What began in Mexico expanded into Europe and the Netherlands. Today, my work reaches three continents, combining firsthand corporate leadership experience with my expertise in leadership perception and executive presence.
That trajectory has taken me from the boardroom to international stages.
I was recognized as an International Award-Winning Keynote Speaker at the MasterMind Awards in Dubai, for advancing Executive Presence through neuroscience-based leadership development, and received keynote recognition from Rotary in Mexico City for my work connecting leadership, executive presence, and human purpose.
Today, as a Certified Neuroscience Coach and Founder of So Sánchez & Co., I bring more than theory to the leaders I advise.
I understand leadership from having lived it from building businesses and leading hundreds of people to advising leaders and speaking on international stages.
Investing
I have invested privately into companies that I have had the opportunity to see growing through the years. I contributed with a strategy and pragmatic eye to their business development and business operations setup between Mexico, Spain and the Netherlands.
Challenges
As a challenge lover, I have gathered an international vision after 18 continuous years of travelling and living abroad. I have studied and worked in Milan, New York, Mexico and the Netherlands.
Education
I believe that education is a great asset, but not a guarantee to succeed; it is neither an obstacle to reach your professional goals. I also believe that being part of a relevant network, can bring you to the most interesting projects to open gateways to add the value and wealth (both cultural and financial) to you and those who surround you.
Gender equality
I have the drive to encourage women to pursue their professional goals, since gender equality is still something to achieve in our world.




